Ad Lightning scores $2M in seed funding – can they crack bad ads?

Ad Lightning, an adtech company targeting ad quality for publishers, raised $2M in seed funding from Sinclair Digital Ventures¬†today. Ad Lightning, which is a self-described "business-intelligence" service for digital publishers, offers a number of ad quality tools to help publishers identify adverts which impede user experience. Since the boom of digital web advertising, a huge amount of websites have been…